The Loop

The Loop is a brand-new recycling initiative at Sea Life Brighton!

The installation aims to educate visitors about the recycling process – creating an understanding of the entire recycling ‘loop’.

The Loop will encourage every person who purchases a bottled drink from Sea Life Brighton to responsibly recycle their waste.

The device will recycle 20,000 plastic bottles each year, the equivalent of what Sea Life Brighton sells annually.

For each bottle that is recycled, Coca-Cola Great Britain will donate 5p to the Sea Life Trust.

Visitors will be invited to post their own plastic drinks bottle into the new machine, watch it zip away to a secret inner bottle bank and then collect a neatly pressed new pop-badge made from earlier recycled bottles.

Sea Life Brighton hopes that, eventually, every item of furniture in its café will be made from recycled plastics gathered through The Loop. Initial trials of the installation have created enough recycled material to form 50 chairs, which are already in situ at the aquarium.