This January saw the UK premiere of cool and quirky children’s brand from Iceland - Tulipop.
Created in 2010 by celebrated Icelandic illustrator Signy Kolbeinsdóttir — and brought to market with her best friend, Helga Arnadottir — Tulipop is aimed at 4-8 year olds, but is set to be equally as popular with adults who have an eye for distinctive design and quality.
Together, Signy and Helga have created an enchanting world, which challenges the idea that certain colours, designs and symbols are gender-specific. The carefully considered and beautiful range features intriguing characters such as Bubble, a shy and dreamy mushroom boy, Gloomy, an adventurous mushroom girl and the intimidating-looking but kind Mr. Tree – challenging stereotypes.
The business partners, both working mothers, launched Tulipop as they wanted a beautiful kids range they would want to buy their own children. Today the range boasts several awards and has grown to include tableware, homeware, accessories and stationery.
In its home market of Iceland it is recognised and loved for being a cool kids range that offers something a bit different from the norm. It also has a discerning following amongst artists, musicians and trendsetters.
Tulipop’s creator, Signy Kolbeinsdóttir comments: “We are excited to launch Tulipop in the UK. The children’s gift market here is one of the most vibrant and diverse, and UK consumers have a huge appreciation of design and quality. Having recently premiered Tulipop at design trade event Top Drawer, we were delighted with the level of interest from both media and buyers. We hope to introduce Tulipop to consumers who are looking for unique products which appeal to style conscious gift buyers.”The Tulipop range is available online at http://www.tulipop.com/ and children’s emporium Igloo (Islington and St John’s Wood stores).
