This month in Sussex Style I explore buggy lust - mums (and dads) who just can’t settle on one buggy, so they dabble in several as time goes by. It’s addictive, it’s expensive but very real.
Let me tell you how the affliction starts. You are simply not bothered. You’re pregnant with your first child, adamant that life won’t be that different and a buggy, is just a buggy. You can see the problem right there. Denial. Then, after a torturous 48 hours with the buggy you chose on a whim while pregnant, your quest begins for the perfect transport vessel for your child. It’s relentless with each model launched on to the market being avidly assessed for criteria which would fit into your life and budget.
For the bloggers who contributed to the piece, buggy lust is freely fueled by brands falling over themselves to collaborate with these powerful voices in the cyber world. Hundreds of pounds worth of kit is trialled over those first months and years of their child’s life. This is PR gold, mums sharing their precious moments with a brand bringing a warm sentimentality to their image.
But this is not just lusting after designer beautiful things, this is a search for an important family fixture like a car or house. We develop an affection for the buggies. They accompany us to milestone occasions, first day at nursery, first visit to the dentist, first festivals, weddings, baptisms and holidays. I shed a tear when we sold the Phil and Ted’s Sport and had a huge lump in my throat when the Silver Cross Pop went to a new home. They are a part of family life.
Thanks to Chelle from The Mumington Post, Lauren from Belle Du Brighton and Mel from Pimp My Stroller.
