Keep It Living – Local Home Style

In the heart of Hove, 166 Church Road to be precise, nestles a beautiful little home and garden store:  Keep It Living. A regular Aladdin’s cave of ceramic plant pots, mirrors, candles and other home furnishings. A perfect place to hunt for Christmas gifts.

Their seasonal bestseller is their luxury sheepskins which start at £95 and come in grey, white and brown. They also restore mid-century furniture including sideboards, dining tables and chairs and chest of drawers for resale.

Founder Simone has an online shop on the Keep It Living website but if you spend more than £5 in the shop, you can park in the Tesco on Church Road for 3 hours. You can also buy online at Trouva.

Gift guide

Hexagonal platter


Coral texture pot

What does it mean when local people buy your products?

I have had my bricks and mortar shop here for 6 years and pride myself as being part of the local community. A large proportion of my business comes from regular, local customers some of whom have shopped from me since I opened. It feels so special to know that they not only value the shop but continue to support a local independent which there is so much choice out there. I work hard to keep my stock current but also create a unique experience for buyers so when local people enjoy the shop it makes me feel so happy and proud. The high street would be a sad place without our independents!

Fave local shops?

Igigi general store, Unlimited Shop, Fold, Dowse, Spiderplant shop, Nola Boutique

Last order day for Christmas delivery? 18 December but may be able to do home delivery after. Speak to Simone about this.

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About Claire Jones-Hughes

Founder and co-editor of, Claire has been blogging since 2009. She has posted on a variety of sites including The Argus, The Huffington Post and The Guardian's Comment Is Free. Known as The Contented Mummy on social media, she is dedicated to honest, unsponsored blogging so that parents can benefit from shared experience. Can also be found at - sharing her journey to health & wellness.

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