Helping parents to make informed choices is at the heart of our writing and website mission, so it seemed only natural to sponsor the Breastfeeding Area at this year’s Baby Expo in Brighton.
The Breastfeeding Area at Baby Expo is a space for mums to come and relax when they need to feed their little ones throughout the day at the show. We are also extremely fortunate that a team of specialist breastfeeding support workers have donated their time and will be around all day to answer any questions and chat to parents.
Reports this week that breastfeeding rates have dropped for the first time in 10 years show that support and awareness for breastfeeding is needed more than ever. We are in danger of losing the momentum built over the last decade but without funding health authorities face a challenge to tackle supporting and informing parents with their choices.
We are in the middle of celebrating a sort of unofficial National Breastfeeding Awareness Week, as funding was scrapped in 2011. You will see ‘lactivist’ communities, bloggers and campaigners, unite to push the message out there. Whilst admirable, often these groups are diffusing the message to an already engaged audience on the topic and will possibly never reach the groups who are isolated from the mediums they use. Passion is sometimes perceived as militancy and with the help of the mainstream media, barriers between the ‘pro’ breastfeeding and those who have chosen otherwise go up….high. That is why public funding to the health authorities is so vital, as health professionals often have more opportunities to work without prejudice across socioeconomic groups.
At BrightonMums.com we are passionate about supporting women who choose to breastfeed. Whilst a tremendously rewarding experience, it is not without challenges for some. We know from first hand experience, empowering parents in those first few days and weeks, families and public services reap the rewards as they become less dependent on professionals.
So at Baby Expo, mums will be able to chat one to one with a member of the team who possess an impressive amount of knowledge on the subject of infant feeding. So whatever your question or concern, from positioning, latching, milk supply or feeding your child through each stage of development, the team should be able to support you. We’ll have literature available to take away plus also find out about where to get breastfeeding support in the city when and where you need it.
Our plea? Continue to help and support parents to make informed decisions for their families and come to Baby Expo to find out more about how you support breastfeeding in the community. But also lobby your local politicians to restore funding and support infant feeding programmes.
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