We specialise in maternity clothes that also have discrete nursing openings and our best sellers are dresses for christenings and weddings, as these tend to be the kind of occasions new mums feel most self-conscious about feeding in public. Its also a time when mums need to be sure they are getting excellent value for money, and a dress that will help you look fantastic through your pregnancy, during breastfeeding and afterwards is worth its weight in gold.
The business was originally borne out of my need to find something to wear to a family wedding in America. I didn’t want to wear clothes that I felt strange in and all I could find were rugby tops or t-shirts with poppers across the front. I was breastfeeding my 6month old son and didn’t want to be remembered as “that woman that kept disappearing off to feed”, but I also wasn’t sufficiently confident about public breastfeeding to just whip out a boob where ever I was. I was getting increasingly fed up with the lack of choice when I found a few designers in Hong Kong and the Far East that seemed to have all the right ideas. Trendy, flattering designs, easy access breastfeeding and great quality materials for longevity. The big problem was finding them for sale in the UK!
I have found the best way to keep on top of things is to make sure I have a great support network around me. Childcare, accountancy, social media – these are all things I have needed help with and through recommendations I have been lucky enough to find people that are not only very effective but also very understanding of the extra challenges that being a mumprenuer can bring.
The best part about being a mumpreneur is not having the foggiest clue what the next few months may bring, but knowing that no matter what, I can fit it in around my family, and do it on my own terms.
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